Chauncey Southworth is CEO of Cross Screen Media, an innovator in research and targeting across streaming, TV, and digital for both political and public affairs clients. He discusses the increasingly fragmented media landscape and electorate as well as the need to reach voters who have gone offline. He also argues that the outsized media spend that leads up to Election Day shouldn’t stop once the winners are declared.
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The Deciders is hosted by Brody Mullins and Lisa Camooso Miller and produced by Dave Tobey
